Going The Distance in adidas' PureBOOST GO
Find out how adidas’ brand new PureBOOST GO helped us rediscover the thrill of city running
The PETRONAS Twin Towers gleamed majestically as the city woke on a busy Sunday. It’s 7am the city was bustling with runners, skateboarders whizzing to and fro, and cyclists, all our enjoying KL’s car-free morning held fortnightly, but for the adidas runners KL group, today was no ordinary run around the block. Gathered at the foot of the skyscraper, team ARKL were in for a new kind of challenge that will test their ability to adapt to challenging situations whilst exploring and rediscovering their love for city running. In conjunction with the launch of the latest adidas PureBOOST Go series, the running shoe designed to assist city runners through the challenges of running within the unpredictable urban landscape.
That early August morning saw the ARKL team introducing its runners through their version of a mini Amazing Race-esque challenge, where runners were seperated into groups and lead by team pacers around the city centre in-search of pit stops. At the pit stops teams were required to carry out challenges that tested their ability to work together with their team mates, adapt to challenges and of course have fun. This was a fun shift from their usual 5km city runs and it surely brought out the competitiveness of every runner as they whizzed through the city in search of their obstacle.
Darting around corners, drifting over curbs (and the occasional signature Malaysian pothole), teams were able to cruise through the city with ease thanks to the PureBOOST Go’s highly adaptive silhouette, which aims to make every city running experience a thrilling adventure with every stride.
Why we love the adidas PureBOOST GO series?
Built to adapt, the makers of PureBOOST GO series saw fit to built a shoe that suits any city runner, from beginners to the frequent runner, one who’s treats the city like an urban jungle like his or her playground, constantly looking to push their limits yet never compromises on style. The PureBOOST Go is versatility and ability to adapt, is made possible through the brand new expanded landing zone, a wider forefoot offering a steady grip and stability when taking corners and changing directions. The PureBOOST GO creates a running experience that is both liberating and empowering.
Captain of adidas Runners Kuala Lumpur Azwan Bunjing said: “The adidas PureBOOST GO is the perfect shoe for running in the city due to its adaptability and versatility. I am able to adjust to anything the streets of Kuala Lumpur throw at me and discover the thrill of street running”
The PureBOOST GO features a BOOST midsole, adidas’ industry-defining technology that offers runners endless energy return. For a more comfortable fit and a better running experience, a deconstructed circular knit upper, crafted from a breathable fabric, improves flexibility and freedom of movement with each step. It’s stylish and practical design makes it versatile for both training, daily commuting through work and as stylish casual wear.
(B75667) and is available on adidas.com.my on 22 August and in the following stores on 29
August for MYR500:
adidas Sports Performance KLCC
adidas Sports Performance Pavilion
adidas Sports Performance The Gardens
adidas Sports Performance IOI City Mall
adidas Sports Performance Sunway Velocity
adidas Sports Performance Sunway Pyramid
adidas Sports Performance Genting Sky Avenue
adidas Sports Performance One Utama
To find out more, please follow the conversation at @adidasrunning on:
- Instagram: www.instagram.com/adidasrunning
- Facebook: www.facebook.com/adidasRunning
- Twitter: www.twitter.com/adidasrunning
- adidas Runners KL Facebook: www.facebook.com/groups/adidasrunnersKL/