ASH BE NIMBLE IN THE MEDIA

Read all about the Ash Be Nimble brand, as covered by Malaysian news and media.

The Star – Life Inspired Feature: Thinking Out of The Box On transitioning from running ash be nimble part time to full time & leadership “For the second year running ash be nimble in 2015, I did still work part time. I couldn’t take the risk of drawing salary from the business when it was…

Tatler Malaysia Feature: Entrepreneurship + motherhood After giving birth to baby Asha at the end of 2015, I knew I could not juggle three things at once—being a mother, an entrepreneur and a part-time consultant—as I wouldn’t be doing any of them justice. Thus I decided to quit my part-time job to focus on Ash…

SME Malaysia : Pillars Feature: Walk, Run, Win The founder of homegrown sportswear brand Ash Be Nimble is the kind of person who isn’t afraid to get her hands dirty in what she believes in, and this is a trait apparent throughout the interview and shoot – whether it’s stretching for the camera albeit a pause…

Shape Magazine – Movers & Shapers Feature: Hui Mathews The Trail Runner “When in doubt, go the extra mile. Do that extra set of sit ups, that extra one kilometre, extra 10 seconds of all out punches.” – Hui Mathews On the mental game  “The past year has sports been a challenge for me.The stress of…

how high can a beauty queen fly? Searching for the next FACE OF ASH BE NIMBLE from 2017’s Miss Universe Malaysia finalists. We are one step closer to finding out who will be The Next Face of ash be nimble as we follow the 18 finalists on their journey in becoming Miss Universe Malaysia 2017!  ash…

Marie Claire October 2017 Feature: #Fitspo Interview With Hui Mathews Hui Mathews talks about juggling motherhood, running her fitness brand and still finds time to fit in trail running! Proving that having balance needs not be as daunting as one would think, find out what challenges and motivates her. Marie Claire: How do you start…

Malaysia Airports Convergence Magazine Feature: Fit meets fashion Hui said last year and 2017 were the toughest years of her life. “The immense double responsibility of raising a baby and building a business and keeping it going, took turns keeping me up at night. I’ve learnt so much about the importance of building a team…

Focus Malaysia Feature: nimbly stepping into the athletic wear market Matthews, who worked as a consultant in various multinational companies for seven years, ensured that her business ran on a very lean budget and leveraged the internet crowd as much as possible. “There must be a way where we can operate with a lean team,…

Female Magaine, Fashion Insider: ash be nimble My running friends and my customers inspire me. When I do my trail runs at Kiara, go for races or set up our pop up stores I love meeting and talking to people and hearing their fitness stories, journeys and inspiration. Tell us more about yourself and your brand.…

CLEO Hot Shots Interview: Hui Mathews, founder of ash be nimble Tell us a little bit about what you do. What positive impact does it bring to your community and organization? I am the founder and CEO of ash be nimble. We design affordable sportswear to make fitness more accessible for Malaysians! I started this…

ash be nimble on V’Buzz, ASTRO. Hui & the ash be nimble team headed out to the V’Buzz ASTRO studios in Petaling Jaya. Hui was scheduled to record an interview with the two lovely hosts, Shangkaree and Juanita for their healthy living segment. After getting her hair and make-up done – it was off to…

“the story behind ash be nimble” Dear friend, I am an average girl who happens to be passionate about leading a fit lifestyle; I believe in doing so in comfort and in style! I’ve always been active, starting with basketball at the age of 11 and playing at various levels in KL and Sydney. I…